Sunny Araf is a multi-award-winning entrepreneur, public speaker, investor and business coach.
Sunny is Managing Director of ISA Support Services, CEO of ISA Invest and founder of The ISA Foundation, a UK-registered charity that provides relief to the world’s most needy people.
Sunny Araf, a self-made entrepreneur and philanthropist, hails from Birmingham, UK, where he serves as the founder and Managing Director of ISA Support Services and CEO of ISA Invest. Additionally, he holds the prestigious position of Sector Director of the International Professional Security Association (IPSA).
Despite facing financial challenges in his upbringing, Sunny’s determination to break the cycle of poverty fuelled his drive for success. After completing his A levels, Sunny had to forgo a university education due to financial constraints, but this setback only strengthened his resolve. He embarked on an entrepreneurial journey that led him to establish ISA Support Services, a multi-million-pound business empire. With a vision extending beyond mere profit-making, Sunny is committed to leveraging his business prowess to make a lasting positive impact on society.
With a passion for giving back to the community, Sunny established the ISA Foundation, a charitable organisation dedicated to supporting humanitarian causes around the world. While the foundation’s efforts extend globally, it also focuses on supporting vulnerable communities within the UK. This includes providing assistance to victims of domestic abuse, supporting food banks, and contributing to soup kitchens, reflecting Sunny’s commitment to addressing pressing social issues in his local community.
In addition to his philanthropic endeavours, Sunny is a member of the founders circle for the British Asian Trust, a prestigious organisation dedicated to empowering communities and fostering sustainable development in South Asia.
Furthermore, Sunny launched the Global Entrepreneurs Fund, aimed at helping entrepreneurs from underprivileged backgrounds to get into business and become self-sufficient. This initiative reflects his belief in empowering individuals to achieve economic independence and success.
Moreover, Sunny is deeply invested in inspiring the next generation of entrepreneurs. He devotes his time to mentoring and educating young minds about business, finance, and entrepreneurship, launching initiatives like the Young Entrepreneurs Academy to fill the gaps in traditional education.
Looking ahead, Sunny’s ambitions are twofold. On a personal level, he aims to launch the Young Entrepreneurs Academy, empowering children with the knowledge and skills they need to succeed in the world of business. Professionally, he seeks to expand his business ventures into European markets while broadening the scope of services offered by his companies. Furthermore, his vision includes building schools in Africa and contributing to the reconstruction efforts in Gaza, embodying his belief in using business as a force for good.
Fun-loving, caring, and determined, Sunny Araf epitomises the spirit of resilience and compassion. His journey from humble beginnings to entrepreneurial success serves as an inspiration to all who encounter him, embodying the transformative power of perseverance and giving back.